ESA BIC I Workshop Market Readiness

7th - 8th May and 21st May 2021

The technology is ready, what's next? Technology-oriented companies are often faced with the challenge of developing a go-to-market strategy in line with the market in order to bring the product to the customer in a targeted manner.

Various methods can be used to develop such a strategy. At the workshop we will learn about the Lean Startup Method, Business Model Generation, Value Proposition Design and much more.

A practical part makes it possible to validate one's own assumptions about the product and to discuss them afterwards.  

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Referent: Mr. Markus Riehl is an experienced consultant and coach for startups. For a long time he has had a teaching position at the Center for Entrepreneurship at Reutlingen University and thus gained a lot of insight, experience and expertise in the work and challenges of startups.

The workshop will take place in english and online (via zoom) on three days.

The workshop is limited for 15 startups.

Learn everything about:

- Lean Startup Methodology

- Business Model Generation

- Value Proposition Design

- Product Market Fit - Selection methods for validation

Evaluation of the results from the practical phase:

- Derivation of changes for the business model

- Development of the go-to-market model

- Development of a sales strategy and operationalization in the early phase

- Development of a go-to-market roadmap with milestones and work packages

Location / Online


Online via Zoom

(You will receive the links with your registration confirmation)